BioTaylorism

PowerPoint Presentation in collaboration with Jin Lee

2000

BioTaylorism

A hilariously detailed, deadpan video heralding the application of Frederick Taylor’s principles of modern industrial organization to bioengineering — but ending with a brief prescription for sabotage, notably sneaking into toy stores and attaching warning labels to Barbie dolls regarding the cosmetic and genetic surgery those adopting a Barbie self-image might face somewhere down the line.
Greil Marcus in Salon Real Life Top 10

BioTaylorism

Shedhalle Zürich

One art project that stands out for its explicitly critical approach to biocybernetics is an Internet-based artist’s collective known as Rtmark. One of the most notable productions of this collective is BioTaylorism, a half-hour automated PowerPoint presentation designed by Natalie Bookchin of CalArts [and Jin Lee].
—W.J. T Mitchell in What Do Pictures Want?